Doug will be highlighting how to manipulate search to find just about anything in his “The Ghost in the Search Machine” talk! Come out and learn some principles of relevance!

Let’s teach the old search engine new tricks! We can make it compare images, clump together at-risk students, and even predict the weather. In this talk, you’ll get an overview of search internals. But we’ll quickly switch to subverting search for our nefarious purposes. Our grand schemes will culminate with demos where the speaker embarrasses himself for your amusement to push search to new frontiers!