Eric will be giving a talk on How To Structure Your Search Team For Success.
Smarter search drives value to your business. Delivering search that matches users to the right content (jobs, products, articles…, whatever) is what you care about. But organizations often get stuck getting there. Why? It turns out that you need quite a number of very different ingredients to deliver tremendous search. You need the intelligence to understand what users are searching for and whether they’re satisfied. You need the domain expertise, infrastructure, and data science to extract meaningful features from your content, user personas, and user queries. More mundanely, you need to successfully install, scale, and operate a search engine!
All of this can send your head spinning! In this talk, Eric Pugh, a long-time Search practitioner, discusses his broad experience across many e-commerce organizations delivering smarter product search. He introduces the maturity model used by OpenSource Connections to help you think through where your team is located on its road to smarter search from Basic to Advanced. He’ll then walk you through a very concrete method for inventory what skills your team needs, specific to your business domain, and how to translate that into the Roles that you need on your Search Team.
This talk will give you a much stronger understanding of how to measure your capabilities in key areas of search, and a more general understanding of how to understand your teams maturity across all seven different areas in order to drive better ROI from search, and where your gaps are in your team.
Come and learn from Eric your next steps on the road to delivering great search!
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