Personalisation of Search Results for Ad Traffic with Embeddings – Ansgar Gruene at Haystack LIVE!

Originally planned for Haystack US 2022, we’re pleased to bring you this talk at Haystack LIVE! :

This talk describes how we apply embeddings to improve the discovery experience for users who find their way to GetYourGuide by clicking on external ads. Here, embeddings are semantic vector representations of our product inventory. Our implementation is based on Elasticsearch infrastructure and a Word2Vec embedding trained on user journeys.

Ansgar Gruene, Ph. D., is a Senior Data Scientist at GetYourGuide in Berlin. His work focuses on ML approaches to improve the users search and discovery experience on the platform. He holds a Ph.D. in Theoretical Computer Science and has several years of experience as Backend Engineer and Data Scientist in the travel industry.

The talk will start at 11am US Eastern Time / 4pm GMT and will be followed by a Q&A session.

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